Beiran Wu

 

(248) 498-9440 | kwu566213@gmail.com

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EDUCATION

 

Michigan State University, East Lansing, MI

Bachelor of Arts, Experience Architecture | Expected May 2026

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INTERNSHIP

 

MasterCap — Operations Intern, Shanghai, China                                                                                                                Jun. 2024 – Aug. 2024

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• Independently complete competitive analysis and optimize marketing strategies based on results to drive 10% growth in account followers.

• Responsible for content planning and publishing on 4 social media platforms. Take product photos and incorporate Adobe tools to effectively increase brand exposure and engagement.​

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PROJECTS

 

​MSU Arts  — UX Researcher & Designer​                                                                                                                                            Jan. 2025 - Apr. 2025

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• Optimized the accessibility, visual clarity, and navigational structure of the Arts MSU website and mobile, and redesigned the high-fidelity prototype to improve overall user usability by 40% over the original version.

• Conducted A/B testing using the Lyssna platform to collect user heatmaps, click behavior, and usage feedback to evaluate how the new design performs in real-world interactions.​

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   SmartNote, MSU Designathon — Product Designer                                                                                      Mar. 2025 (24 hours)

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• Collaborated on the design of a smart learning app in a 24-hour sprint that increased user learning productivity by 85%.

• Responsible for core functional architecture and user interface design, and prototyping interface interactions using Figma.

 

Capital Area Housing Partnership Website Accessibility Optimization Project — Researcher                   Nov. 2024 - Dec.2024

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• Analyzed website accessibility issues and tested website structure and content using W3C tools and WCAG 2.1 guidelines.

• Optimize HTML semantic structure and visual contrast to clarify navigation and enhance the barrier-free user experience.

• Propose privacy statements and visual revisions to improve trust and clarity of information on the website.

• Improved accessibility and usability of 35% of web pages.​​​

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SKILLS

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• User research, Competitive Analysis, Usability Testing, A/B Testing

• Design Website & Mobile Design, Interaction Design, Product Design, User Experience Design, Design Thinking, Low Fidelity Wireframe, High Fidelity Prototype, User Interface Design 

• Figma, Adobe Photoshop, Illustrator, After Effects, Indesign, HTML, CSS, JavaScript

 

​AWARDS

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Education Theme Design Champions - MSU  Designathon

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